Conquering Data Overload – it is possible!

We all know data is important, but what do you do when you have too much data and not enough insights? Here's a company that addresses this issue.

Most of the company’s I’ve worked with are suffering from data overload.  There is too much data and not enough time to figure out what it means.  This is particularly true in the retail industry segment.  With all the point of sale data available it takes a huge amount of time and computing power to make any sense of the data.

Businesses have talked about turning data into information for years.  I think I’ve found the software tool that can do just that – easily!  (A small disclaimer…I didn’t do a thorough search for tools in this market.  I was introduced to Emcien, met with them, and think their products have promise, so I’m sharing what I know.)

Emcien has two products that I’ve learned about.  The first is their proven core platform for pattern analysis.  Their “secret sauce” is the pattern analysis logic built into the product.  Here’s my understanding of how it works:

  1. Upload your data to Emcien – This is accomplished by sending them a .csv file of your data.  They can process many different data fields and only have a few mandatory data elements; data elements that everyone wishing to find patterns in data would already have.
  2. Let them work magic – ok, it isn’t really magic!  They have very sophisticated pattern-based software analysis tools that find the patterns and represent them back to you as: basket analysis; buying pattern trends; automatic merchandizing information.
  3. Integrate the answers – Emcien also provides a multitude of APIs to facilitate integration of their analysis output into your applications, reports, and business processes.  This flexibility let’s you take your information to the next level.

The other tool from Emcien is gabbacus.com.  Gabbacus utilizes the Emcien pattern analysis tool to analyze social media information.  The value of this analysis is that you can find out what people are talking about right now instead of days or weeks later after the traditional analysis is done.  Integrating this immediate data flow into your marketing decisions is a great way to not only target your marketing campaigns, but also track and measure the effectiveness of various messages.

So if you are suffering from information overload there are now options.  Check out www.emcien.com to learn more about their products.  I’m sure you will be impressed.