‘Tis the season for planning

While we are enjoying the holidays our businesses must continue.  How well your business finishes 2009 and starts 2010 is dependent upon good planning.  Although plans without action are not very useful, actions without plans can be very harmful.  Below are five tips for planning success.

  1. Set aside dedicated planning time.  It is easy for planning to be “rescheduled” due to immediate priorities.  Everyone has urgent items that keep taking precedence over planning and strategic thinking.  During the holidays is a great time to focus on planning.  Be sure to set aside a day or half-day to plan for 2010.
  2. Define clear objectives for planning.  A good plan does not get created by accident.  You need an approach to make the plan come alive.  Create an agenda for your planning session.  Even if you are the only one doing the planning, know what your objectives are for the plan and attack them.  Whether you will be growing your business through acquisition, expansion, or new products and services, all of your activities need clear objectives and measures of success.  Be sure you have objectives for your planning as well and consider all areas of your business: sales and marketing, infrastructure, product development, support services, customer care, company leadership, your competitors, etc.  Whether you need to make major changes, protect the base, or create a market, a stable plan with clear objectives is essential.
  3. Invite advisors – but not friends.  Friends are great and can be very supportive.  They are a necessary part of any successful business, but you need your trusted advisors to participate in planning.  You need advisors who will challenge you and push you to excel.  They should help you identify your blindspots and assist in identifying ways to drive the business forward.  Stay focused during the planning and make the best use of the talent available to you.  Be open to new ideas, prioritize the ideas to be implemented, and then send your advisors away.  Now you need some “alone time” with your leadership team.
  4. Turn strategies into Tactics.  A plan is only as good as your ability to execute it.  Take the strategies you’ve identified and determine how they will be implemented.  Answer questions like: How much will this cost?; How soon will I get a return on my investment?; Can I afford to do this now — can I afford not to?; What other resources do I need?  Once you have each strategy defined, go back and be sure you have a holistic plan that includes the “baseline” efforts you perform today as well as any new activities.  This will ensure you have an integrated plan that can succeed.
  5. GO!  Be strategic at least a few minutes each day.  Things don’t change overnight, but without effort, they never change.  Spend a few minutes every day making sure you are sticking with your plans.  Don’t be afraid to abandon something if it isn’t working out, just do so consciously and not because you didn’t have time to think about it.  Measure your progress and hold yourself accountable for the successful implementation of the strategies.

If you spend the time now to create a good plan for 2010, you will reap the rewards.  You will be more confident in your business model and everyone on your team will know where the company is headed.  They will have a plan to rally around, and they will help it succeed.

Enjoy the holidays and have a great 2010!


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